Selecting Product Development Projects: Pioneering versus Incremental Innovation Strategies

DOI10.1287/MNSC.39.3.255MaRDI QIDQ5285749zbMATH OpenOpenAlexFDO

Authors Abdul Aziz Ali, Manohar U. Kalwani, Dan Kovenock

Publication date 29 June 1993

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.39.3.255

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited in

(4)

• Hierarchies with dependence of technological alternatives: a cross-impact hierarchy process.
• Resource allocation in an asymmetric technology race with temporary advantages
• Foreign investigations in the field of game-theoretic analysis of innovations
• Mature or emerging markets: competitive duopoly investment decisions

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