scientific article; zbMATH DE number 6025299

MaRDI QIDQ5388230zbMATH OpenFDO

Authors Chin-Nung Liao

Publication date 18 April 2012

Full work available at URL http://probstat.org.in/PSF-110.pdf

zbMATH Keywords

decision analysismarketing segmentsmulti-segment aspiration levels

Mathematics Subject Classification ID

Multi-objective and goal programming (90C29)

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(2)

• A generalized multi-objective programming approach in sales management
• Revised multi-choice goal programming

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