On maximizing the adoption of multi-products in multiple market segments
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Publication:5437801
DOI10.1080/02522667.2007.10699740zbMath1142.90435MaRDI QIDQ5437801
P. C. Jha, Anshu Gupta, P. K. Kapur
Publication date: 28 January 2008
Published in: Journal of Information and Optimization Sciences (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1080/02522667.2007.10699740
90B60: Marketing, advertising