Applicability of Customer Churn Forecasts in a Non-Contractual Setting

DOI10.1007/3-540-26981-9_38OpenAlexW2189400041MaRDI QIDQ5445846

Anke Thede, Jörg Hopmann

Publication date: 6 March 2008

Published in: Studies in Classification, Data Analysis, and Knowledge Organization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/3-540-26981-9_38

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Information theory (general) (94A15)

Related Items (3)

A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings ⋮ Customer-base analysis using repeated cross-sectional summary (RCSS) data ⋮ Predictive analytics for customer repurchase: interdisciplinary integration of buy till you die modeling and machine learning

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