Structural Model of Product Meaning Using Means-End Approach
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Publication:5445854
DOI10.1007/3-540-26981-9_44OpenAlexW157669032MaRDI QIDQ5445854
Publication date: 6 March 2008
Published in: Studies in Classification, Data Analysis, and Knowledge Organization (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/3-540-26981-9_44
Classification and discrimination; cluster analysis (statistical aspects) (62H30) Information theory (general) (94A15)
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