Brand Attachment: Constructs, Consequences, and Causes

DOI10.1561/1700000006MaRDI QIDQ5451456zbMATH OpenOpenAlexFDO

Authors C. Whan Park, Deborah J. MacInnis, Joseph Priester

Publication date 27 March 2008

Published in Foundations and Trends® in Marketing (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1561/1700000006

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

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(3)

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