An analysis of advance booking discount programs between competing retailers

zbMATH Open1105.90040MaRDI QIDQ5480985FDOQ5480985

Authors: Kevin McCardle, Kumar Rajaram, Christopher S. Tang 

Publication date: 7 August 2006

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zbMATH Keywords

market

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited In (2)

• Title not available (Why is that?)
• A model analysis on advance booking discount program

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