An analysis of advance booking discount programs between competing retailers

zbMATH Open1105.90040MaRDI QIDQ5480985FDOQ5480985

Authors Kevin McCardle, Kumar Rajaram, Christopher S. Tang

Publication date 7 August 2006

zbMATH Keywords

market

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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(2)

• A model analysis on advance booking discount program
• scientific article; zbMATH DE number 1867287 (Why is no real title available?)

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