scientific article; zbMATH DE number 7482877

DOI10.6186/IJIMS.202106_32(2).0005MaRDI QIDQ5861676zbMATH OpenFDO

Authors

Publication date 2 March 2022

Full work available at URL https://doi.org/10.6186/IJIMS.202106_32(2).0005

zbMATH Keywords

hedonic affectionmediation effectnon-profit marketingPLS-SEMself-actualizationword-of-mouth (WoM)

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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