scientific article; zbMATH DE number 7482877

DOI10.6186/IJIMS.202106_32(2).0005zbMATH Open1486.90115MaRDI QIDQ5861676FDOQ5861676

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Publication date: 2 March 2022

Title of this publication is not available (Why is that?)

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zbMATH Keywords

PLS-SEMmediation effecthedonic affectionnon-profit marketingself-actualizationword-of-mouth (WoM)

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited In (2)

• Altruistic or egoistic? Why and how personality and motivation influence prosocial behavior
• Funds allocation in NPOs: the role of administrative cost ratios

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