Comment on “Solving the ‘Marketing Mix’ Problem using Geometric Programming”

DOI10.1287/mnsc.21.10.1204zbMath0305.90062MaRDI QIDQ5966833

V. K. Balachandran

Publication date: 1975

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.21.10.1204

Mathematics Subject Classification ID

90C90: Applications of mathematical programming

90C05: Linear programming

91B60: Trade models