Logistics and matter-element models based on firm innovative supply chains
From MaRDI portal
Publication:5971278
DOI10.1504/IJOR.2006.009303zbMath1100.90062MaRDI QIDQ5971278
Publication date: 4 October 2006
Published in: International Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: http://www.inderscience.com/search/index.php?action=record&rec_id=9303&prevQuery=&ps=10&m=or
integer programming; column generation; optimisation; allocation; winner determination; operational research; hierarchical approach; television advertising; advertising slots; pod assignment
90C90: Applications of mathematical programming
90B80: Discrete location and assignment
90B60: Marketing, advertising
Related Items
A Decision Support System for Planning Promotion Time Slots, Mathematical models and solution approach for cross-training staff scheduling at call centers, The TV advertisements scheduling problem