Advertising events in a competitive framework
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Publication:604252
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Cites work
- scientific article; zbMATH DE number 1325009 (Why is no real title available?)
- scientific article; zbMATH DE number 1734466 (Why is no real title available?)
- A communication mix for an event planning: a linear quadratic approach
- A new product growth for model consumer durables
- Advertising an event
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Integrated marketing communications in markets with uncertainty and competition
- Optimal pricing and advertising policies for an entertainment event
- The stochastic goodwill problem
Cited in
(6)- Advertising strategies in a franchise system
- Communication and advertising: a stochastic approach
- Direct marketing of an event under hazards of customer saturation and forgetting
- A dynamic advertising model with reference price effect
- An approach to planning an advertising campaign of goods and services
- Advertising an event
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