Advertising events in a competitive framework

DOI10.1007/S10957-010-9648-7zbMATH Open1198.90251OpenAlexW2010613813MaRDI QIDQ604252FDOQ604252

Bruno Viscolani, Luca Grosset

Publication date: 10 November 2010

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-010-9648-7

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zbMATH Keywords

advertisingdifferential gamesmarketinggoodwill

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60) Linear-quadratic optimal control problems (49N10) Stochastic games, stochastic differential games (91A15)

Cites Work

• Title not available (Why is that?)
• Title not available (Why is that?)
• A New Product Growth for Model Consumer Durables
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Integrated marketing communications in markets with uncertainty and competition
• Optimal pricing and advertising policies for an entertainment event
• Advertising an event
• The stochastic goodwill problem
• A communication mix for an event planning: a linear quadratic approach

Cited In (4)

• An approach to planning an advertising campaign of goods and services
• Advertising an event
• A dynamic advertising model with reference price effect
• Advertising strategies in a franchise system

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