Sequential classification of customer behavior based on sequence-to-sequence learning with gated-attention neural networks

DOI10.1007/S11634-022-00517-3MaRDI QIDQ6050752zbMATH OpenOpenAlexWikidataFDO

Authors Licheng Zhao, Yi Zuo, Katsutoshi Yada

Publication date 19 September 2023

Published in Advances in Data Analysis and Classification. ADAC (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s11634-022-00517-3

zbMATH Keywords

attention mechanismclassificationcustomer behaviorRFID dataSeq2seq

Mathematics Subject Classification ID

Discrete mathematics in relation to computer science (68R99)

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Cites work

• A neural network application to consumer classification to improve the timing of direct marketing activities
• Analyzing consumers' shopping behavior using RFID data and pattern mining
• scientific article; zbMATH DE number 6378127 (Why is no real title available?)
• Investigating consumers' store-choice behavior via hierarchical variable selection

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