Clustering mixed-type player behavior data for churn prediction in mobile games

DOI10.1007/s10100-022-00802-8MaRDI QIDQ6100681

Ana Perišić, Marko Pahor

Publication date: 22 June 2023

Published in: CEJOR. Central European Journal of Operations Research (Search for Journal in Brave)

zbMATH Keywords

distance measureclusteringsegmentationcustomer behaviorchurn predictionmixed type data

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites Work

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