Online ad allocation in bounded-degree graphs

DOI10.1007/978-3-031-22832-2_4OpenAlexW4312757294MaRDI QIDQ6112021

Unnamed Author, Susanne Albers

Publication date: 4 August 2023

Published in: Web and Internet Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-031-22832-2_4

zbMATH Keywords

deterministic algorithmtargeted advertisingAdWords problemonline ad allocation

Mathematics Subject Classification ID

Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)

Cites Work

• Combinatorial auctions with decreasing marginal utilities
• Online Primal-Dual Algorithms for Maximizing Ad-Auctions Revenue
• AdWords and generalized online matching
• Online Lower Bounds via Duality

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