How responsive should a firm be to customers' expectations?

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DOI10.1016/J.EJOR.2023.09.011MaRDI QIDQ6128923

Gila E. Fruchter, Agnieszka Wiszniewska-Matyszkiel

Publication date: 16 April 2024

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

optimization OR in marketing responsivity aligning delivered quality quality expectations

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

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