Who's watching? Classifying sports viewers on social live streaming services

DOI10.1007/S10479-022-05062-YMaRDI QIDQ6170917zbMATH OpenOpenAlexFDO

Authors Haoyu Liu, Kim Hua Tan, Xianfeng Wu

Publication date 13 July 2023

Published in Annals of Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10479-022-05062-y

zbMATH Keywords

neural networksocial live streaming servicessports viewers classificationvalue co-creationviewing engagement behaviour

Mathematics Subject Classification ID

Multivariate analysis (62Hxx) Applications of statistics (62Pxx) Operations research and management science (90Bxx)

Cites work

• Fuzzy and possibilistic clustering for fuzzy data
• Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market

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