Scheduling Advertising on Cable Television

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DOI10.1287/opre.2022.2430OpenAlexW4317041931MaRDI QIDQ6196758

Sebastián Souyris, Sridhar Seshadri, Sriram Subramanian

Publication date: 15 March 2024

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.2022.2430

zbMATH Keywords

scheduling machine learning revenue management advertising analytics television-business

Mathematics Subject Classification ID

Mixed integer programming (90C11) Deterministic scheduling theory in operations research (90B35) Marketing, advertising (90B60)

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