Cost-Effective Social Media Influencer Marketing

DOI10.1287/IJOC.2022.1246MaRDI QIDQ6202871zbMATH OpenOpenAlexFDO

Authors

Publication date 27 February 2024

Published in INFORMS Journal on Computing (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/ijoc.2022.1246

zbMATH Keywords

social influencesubmodular optimizationinfluencer marketing

Mathematics Subject Classification ID

Mathematical programming (90Cxx)

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