Quality improvement vs. advertising support: which strategy works better for a manufacturer?
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Publication:621673
DOI10.1016/j.ejor.2010.08.003zbMath1206.90066OpenAlexW2080530333MaRDI QIDQ621673
Publication date: 28 January 2011
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2010.08.003
Applications of optimal control and differential games (49N90) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)
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