Contract design considering data driven marketing: with and without the cap and trade regulation

DOI10.1007/S10479-023-05678-8MaRDI QIDQ6491670zbMATH OpenFDO

Authors Jingxin Zhang, Jianxiong Zhang

Publication date 24 April 2024

Published in Annals of Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/S10479-023-05678-8

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Recommendations

• Coordinating a platform supply chain with reference promotion effect and Big Data marketing
• Data-trading coordination with government subsidy
• Coordinating a dual-channel supply chain with price discount contracts under carbon emission capacity regulation
• Reselling or marketplace mode for an online platform: the choice between cap-and-trade and carbon tax regulation
• Game theoretic analysis of carbon emission reduction and sales promotion in dyadic supply chain in presence of consumers' low-carbon awareness

Cites work

• Channel differentiation strategy in a dual-channel supply chain considering free riding behavior
• scientific article; zbMATH DE number 5076448 (Why is no real title available?)
• Reverse supply chain systems optimization with dual channel and demand disruptions: sustainability, CSR investment and pricing coordination
• Sales effort free riding and coordination with price match and channel rebate

Cited in

(1)

• Data-trading coordination with government subsidy

This page was built for publication: Contract design considering data driven marketing: with and without the cap and trade regulation

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q6491670)