Optimal advertising expenditure

DOI10.1007/978-3-031-41229-5_6zbMATH Open1535.9008MaRDI QIDQ6536047FDOQ6536047

Authors: Justin Abeles, Worku T. Bitew, Radika Latchman, Nicholas Seaton, Michael Tartamella, Richard S. Vogel 

Publication date: 22 March 2024

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zbMATH Keywords

return rateoptimal advertising effortmarket saturation

Mathematics Subject Classification ID

Marketing, advertising (90B60) Mathematical modeling or simulation for problems pertaining to operations research and mathematical programming (90-10)

Cites Work

• Dynamic bidding strategies in search-based advertising

Cited In (2)

• The impact of corporate sustainability performance on advertising efficiency
• Extension of the Sethi model to the advertising of digital products

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