Optimal advertising expenditure

DOI10.1007/978-3-031-41229-5_6MaRDI QIDQ6536047zbMATH OpenFDO

Authors Justin Abeles, Worku T. Bitew, Radika Latchman, Nicholas Seaton, Michael Tartamella, Richard S. Vogel

Publication date 22 March 2024

zbMATH Keywords

return rateoptimal advertising effortmarket saturation

Mathematics Subject Classification ID

Marketing, advertising (90B60) Mathematical modeling or simulation for problems pertaining to operations research and mathematical programming (90-10)

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Cites work

• Dynamic bidding strategies in search-based advertising

Cited in

(2)

• The impact of corporate sustainability performance on advertising efficiency
• Extension of the Sethi model to the advertising of digital products

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