Live shopping promotions: which categories should a retailer discount to shoppers already in the store?

DOI10.1007/S00291-022-00685-WzbMATH Open1542.90136MaRDI QIDQ6556803FDOQ6556803

Authors: Julia Wamsler, Denis Vuckovac, Martin Natter, Alexander Ilic 

Publication date: 17 June 2024

Published in: OR Spectrum (Search for Journal in Brave)

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zbMATH Keywords

interpurchase timesdynamic targetingpersonalized price promotionsshare-of-transactionstargeting metrics

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

Cites Work

• Stochastic gradient boosting.
• A note on modelling underreported Poisson counts
• SHOPPER: a probabilistic model of consumer choice with substitutes and complements

Cited In (2)

• Predicting and optimizing marketing performance in dynamic markets
• <scp>Customer‐centric</scp> category selection for mobile and print promotions in loyalty reward programs

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