Live shopping promotions: which categories should a retailer discount to shoppers already in the store?

DOI10.1007/S00291-022-00685-WMaRDI QIDQ6556803zbMATH OpenFDO

Authors Julia Wamsler, Denis Vuckovac, Martin Natter, Alexander Ilic

Publication date 17 June 2024

Published in OR Spectrum (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

zbMATH Keywords

interpurchase timesdynamic targetingpersonalized price promotionsshare-of-transactionstargeting metrics

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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Cites work

• A note on modelling underreported Poisson counts
• SHOPPER: a probabilistic model of consumer choice with substitutes and complements
• Stochastic gradient boosting.

Cited in

(2)

• Predicting and optimizing marketing performance in dynamic markets
• <scp>Customer‐centric</scp> category selection for mobile and print promotions in loyalty reward programs

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