Reselling or dual selling? The role of consumer-to-manufacturer e-commerce platforms' voluntary investment

DOI10.1002/NAV.22173MaRDI QIDQ6583693zbMATH OpenFDO

Authors You Zhao, Rui Hou, Ying-Ju Chen

Publication date 6 August 2024

Published in Naval Research Logistics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/NAV.22173

zbMATH Keywords

C2M e-commerce platformschannel structurescost reduction investment

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Auctions, bargaining, bidding and selling, and other market models (91B26)

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Cites work

• scientific article; zbMATH DE number 1323215 (Why is no real title available?)
• Supply chain choice on the internet

Cited in

(5)

• Investment strategies of information‐provision technology in the platform‐based supply chain
• When platform exploits data analysis advantage: change of OEM-led supply chain structure
• Equilibrium analysis of the seller's fulfillment channels and sales channels
• Manufacturer-C2M or platform-C2M: comparative analysis of an innovative e-commerce model
• Pricing strategy in the C2M supply chain considering overconfidence

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