Assortment optimization under the multinomial logit model with utility-based rank cutoffs

DOI10.1287/OPRE.2021.0060MaRDI QIDQ6598906FDOQ6598906

Authors: Y. Bai, Jacob B. Feldman, Huseyin Topaloglu, Laura Wagner 

Publication date: 5 September 2024

Published in: Operations Research (Search for Journal in Brave)

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zbMATH Keywords

statisticsdata analysisanalysis of algorithmsmarketingchoice modelssuboptimal algorithms

Mathematics Subject Classification ID

Marketing, advertising (90B60) Utility theory (91B16) Consumer behavior, demand theory (91B42)

Cited In (2)

• Joint promotional effort and assortment optimization under the multinomial logit model
• Assortment optimization: a systematic literature review

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