Brand name and private label price setting by a monopoly store

DOI10.1016/J.ECONLET.2012.04.062MaRDI QIDQ694946zbMATH OpenOpenAlexFDO

Authors Jeffrey M. Perloff, Jeffrey T. Lafrance, Hayley H. Chouinard

Publication date 19 December 2012

Published in Economics Letters (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.econlet.2012.04.062

zbMATH Keywords

pricingmonopolybrand nameprivate label

Mathematics Subject Classification ID

Marketing, advertising (90B60) Production theory, theory of the firm (91B38)

Recommendations

• Monopoly pricing
• Mixed pricing in oligopoly with limited monopoly
• The value of buyer's ignorance in monopoly
• Introduction of store brands considering product cost and shelf space opportunity cost
• An option-pricing look at the introduction of private labels

Cites work

• An option-pricing look at the introduction of private labels
• The Noisy Monopolist: Imperfect Information, Price Dispersion and Price Discrimination

Cited in

(1)

• Impacts of power structure on supply chain with a store brand

This page was built for publication: Brand name and private label price setting by a monopoly store

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q694946)