Brand name and private label price setting by a monopoly store

DOI10.1016/J.ECONLET.2012.04.062zbMATH Open1253.91096OpenAlexW2042010502MaRDI QIDQ694946FDOQ694946

Authors: Jeffrey M. Perloff, Jeffrey T. Lafrance, Hayley H. Chouinard 

Publication date: 19 December 2012

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.econlet.2012.04.062

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zbMATH Keywords

pricingmonopolybrand nameprivate label

Mathematics Subject Classification ID

Marketing, advertising (90B60) Production theory, theory of the firm (91B38)

Cites Work

• An option-pricing look at the introduction of private labels
• The Noisy Monopolist: Imperfect Information, Price Dispersion and Price Discrimination

Cited In (1)

• Impacts of power structure on supply chain with a store brand

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