Factors which influence decision making in new product evaluation

DOI10.1016/J.EJOR.2003.11.002MaRDI QIDQ706880zbMATH OpenOpenAlexFDO

Authors Muammer Ozer

Publication date 9 February 2005

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2003.11.002

zbMATH Keywords

MarketingNew product evaluationProductionResearch and development

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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