Factors which influence decision making in new product evaluation

DOI10.1016/J.EJOR.2003.11.002zbMATH Open1071.90553OpenAlexW2121865032MaRDI QIDQ706880FDOQ706880

Authors: Muammer Ozer 

Publication date: 9 February 2005

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2003.11.002

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zbMATH Keywords

MarketingNew product evaluationProductionResearch and development

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited In (3)

• The value of information updating in new product development
• Improving the accuracy of expert predictions of the future success of new internet services
• Decisions on new product development under uncertainties

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