Optimal design for discrete choice experiments
From MaRDI portal
Publication:715597
DOI10.1016/j.jspi.2012.06.019zbMath1251.62028MaRDI QIDQ715597
Ulrike Graßhoff, Heiko Großmann, Heinz Holling, Rainer Schwabe
Publication date: 30 October 2012
Published in: Journal of Statistical Planning and Inference (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.jspi.2012.06.019
62K05: Optimal statistical designs
62J12: Generalized linear models (logistic models)
90B60: Marketing, advertising
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