Bundling strategy and product differentiation

DOI10.1007/S00712-012-0265-9zbMATH Open1294.91113OpenAlexW1972511491MaRDI QIDQ741571FDOQ741571

Authors: Hui-Ling Chung, Yan-Shu Lin, Jin-Li Hu 

Publication date: 12 September 2014

Published in: Journal of Economics (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/10.1007/s00712-012-0265-9

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zbMATH Keywords

bundling strategyinter-brand differentiationintra-brand differentiation

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Special types of economic markets (including Cournot, Bertrand) (91B54)

Cites Work

• On the endogeneity of Cournot--Nash and Stackelberg equilibria: games of accumulation
• On the efficiency of Bertrand and Cournot equilibria with product differentiation
• Competitive non-linear pricing and bundling
• On the dynamic efficiency of Bertrand and Cournot equilibria
• Strategic and welfare implications of bundling

Cited In (5)

• Allowing a pre-purchase product trial in duopoly
• Title not available (Why is that?)
• Bundled discounts: strategic substitutes or complements?
• Bundling and International Market Segmentation
• A more general theory of commodity bundling

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