Bundling strategy and product differentiation

DOI10.1007/S00712-012-0265-9MaRDI QIDQ741571zbMATH OpenOpenAlexFDO

Authors Hui-Ling Chung, Yan-Shu Lin, Jin-Li Hu

Publication date 12 September 2014

Published in Journal of Economics (Search for Journal in Brave)

Full work available at URL http://hdl.handle.net/10.1007/s00712-012-0265-9

zbMATH Keywords

bundling strategyinter-brand differentiationintra-brand differentiation

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Special types of economic markets (including Cournot, Bertrand) (91B54)

Recommendations

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Cites work

• Competitive non-linear pricing and bundling
• On the dynamic efficiency of Bertrand and Cournot equilibria
• On the efficiency of Bertrand and Cournot equilibria with product differentiation
• On the endogeneity of Cournot--Nash and Stackelberg equilibria: games of accumulation
• Strategic and welfare implications of bundling

Cited in

(5)

• Allowing a pre-purchase product trial in duopoly
• Bundling and International Market Segmentation
• scientific article; zbMATH DE number 7366476 (Why is no real title available?)
• A more general theory of commodity bundling
• Bundled discounts: strategic substitutes or complements?

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