Optimal investment strategy on advertisement in duopoly

DOI10.3934/JIMO.2016.12.625zbMATH Open1406.91248OpenAlexW2337821252MaRDI QIDQ747032FDOQ747032

Authors: Fengjun Wang, Bin Li, Wanquan Liu, Qingling Zhang 

Publication date: 22 October 2015

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2016.12.625

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zbMATH Keywords

optimal controlcontrol parameterizationinequality continuous constraintsinvestment on advertisingnonlinear differential-algebraic model

Mathematics Subject Classification ID

Marketing, advertising (90B60) Special types of economic markets (including Cournot, Bertrand) (91B54)

Cites Work

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• Optimal advertising and pricing in a new-product adoption model
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Cited In (8)

• The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
• Optimal acquisition and retention strategies in a duopoly model of competition
• An investigation of advertising strategies based on Bertrand model in duopoly market
• Closed-Loop Advertising Strategies in a Duopoly
• Dynamics of duopoly models with undecided clients under decentralized affine feedback advertising policies
• The shortest time and optimal investment control in duopoly
• Determining the optimal return on investment for an advertising compaign
• Advertising games on national brand and store brand in a dual-channel supply chain

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