Optimal investments in market research

DOI10.1016/0377-2217(84)90185-1zbMATH Open0544.90064OpenAlexW2069258510MaRDI QIDQ797489FDOQ797489

Authors Itzhak Venezia

Publication date 1984

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/0377-2217(84)90185-1

zbMATH Keywords

financemarketingoptimal investments

Mathematics Subject Classification ID

Operations research and management science (90B99)

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• Production and Cost Functions: An Econometric Survey
• The covariance structure of sequential forecasts obtained by regression analysis

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(4)

• Influence of Marketing of Territories on Increase of Investment Activity
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• Optimal Pricing Strategy in Marketing Research Consulting
• File grafting in market research

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