MABS: spreadsheet-based decision support for precision marketing

DOI10.1016/J.EJOR.2005.01.009zbMATH Open1116.90364OpenAlexW2073515776MaRDI QIDQ819085FDOQ819085

Zeger Degraeve, Bert De Reyck

Publication date: 22 March 2006

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://ink.library.smu.edu.sg/lkcsb_research/6751

zbMATH Keywords

integer programmingdecision support systemsschedulingmarketinglarge scale optimisation

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Large-scale problems in mathematical programming (90C06) Deterministic scheduling theory in operations research (90B35) Integer programming (90C10)

Cites Work

• Broadcast Scheduling for Mobile Advertising

Uses Software

• LINDO
• LINGO
• Excel
• MABS

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