MABS: spreadsheet-based decision support for precision marketing
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Publication:819085
DOI10.1016/j.ejor.2005.01.009zbMath1116.90364OpenAlexW2073515776MaRDI QIDQ819085
Zeger Degraeve, De Reyck, Bert
Publication date: 22 March 2006
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://ink.library.smu.edu.sg/lkcsb_research/6751
Large-scale problems in mathematical programming (90C06) Integer programming (90C10) Management decision making, including multiple objectives (90B50) Deterministic scheduling theory in operations research (90B35)
Uses Software
Cites Work