Unstable interactions in customers' decision making: an experimental proof

DOI10.1007/s10479-018-2944-6zbMath1455.90090OpenAlexW2809106940WikidataQ129621323 ScholiaQ129621323MaRDI QIDQ827257

Volker Kuppelwieser, Olfa Meddeb, Fouad Ben Abdelaziz

Publication date: 7 January 2021

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-018-2944-6

zbMATH Keywords

conjoint measurementmarketingmulti-criteria decision makingweighted sumcriteria interactioncustomer decision making

Mathematics Subject Classification ID

Decision theory (91B06) Management decision making, including multiple objectives (90B50)

Uses Software

• kappalab

Cites Work

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