A note on increasing returns to advertising

DOI10.1016/0165-1765(88)90017-1zbMATH Open1328.90074OpenAlexW2122722967MaRDI QIDQ902610FDOQ902610

Authors: C. Rene Dominique 

Publication date: 1 January 2016

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0165-1765(88)90017-1

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Mathematics Subject Classification ID

Theory of organizations, manpower planning in operations research (90B70)

Cites Work

• Some industrial applications of military operations research methods

Cited In (1)

• Determining the optimal return on investment for an advertising compaign

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