The study of properties of the word of mouth marketing using cellular automata

DOI10.2478/FCDS-2014-0003MaRDI QIDQ902747zbMATH OpenOpenAlexFDO

Authors Agnieszka Kowalska-Styczeń

Publication date 4 January 2016

Published in Foundations of Computing and Decision Sciences (Search for Journal in Brave)

Copyright license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported

Full work available at URL https://doi.org/10.2478/fcds-2014-0003

zbMATH Keywords

agent based modelingcellular automataword of mouth marketing

Mathematics Subject Classification ID

Cellular automata (computational aspects) (68Q80) Marketing, advertising (90B60) Social networks; opinion dynamics (91D30)

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Cites work

• Dynamic models of segregation†
• scientific article; zbMATH DE number 1818513 (Why is no real title available?)
• Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
• Strategies for the diffusion of innovations on social networks

Cited in

(3)

• The modeling and analysis of the word-of-mouth marketing
• scientific article; zbMATH DE number 5604326 (Why is no real title available?)
• Cellular automata based simulation of new product market diffusion

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