Handbook of marketing decision models
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Publication:932093
DOI10.1007/978-0-387-78213-3zbMath1155.90006OpenAlexW1523253953MaRDI QIDQ932093
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Publication date: 8 July 2008
Published in: International Series in Operations Research \& Management Science (Search for Journal in Brave)
Full work available at URL: http://repub.eur.nl/pub/12585
Management decision making, including multiple objectives (90B50) Collections of articles of miscellaneous specific interest (00B15) Proceedings, conferences, collections, etc. pertaining to operations research and mathematical programming (90-06) Marketing, advertising (90B60)
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