Mathematical formulation of relationship between applied marketing effort and potential ability of determining market share

DOI10.1155/2008/825156zbMATH Open1177.90235OpenAlexW1985013818WikidataQ58643923 ScholiaQ58643923MaRDI QIDQ952704FDOQ952704

Authors: Mokhtar M. Metwally 

Publication date: 13 November 2008

Published in: Journal of Applied Mathematics and Decision Sciences (Search for Journal in Brave)

Full work available at URL: https://eudml.org/doc/117104

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Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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