Mathematical formulation of relationship between applied marketing effort and potential ability of determining market share

DOI10.1155/2008/825156MaRDI QIDQ952704zbMATH OpenOpenAlexWikidataFDO

Authors Mokhtar M. Metwally

Publication date 13 November 2008

Published in Journal of Applied Mathematics and Decision Sciences (Search for Journal in Brave)

Full work available at URL https://eudml.org/doc/117104

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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