Mathematical formulation of relationship between applied marketing effort and potential ability of determining market share

DOI10.1155/2008/825156MaRDI QIDQ952704zbMATH OpenOpenAlexWikidataFDO

Authors Mokhtar M. Metwally

Publication date 13 November 2008

Published in Journal of Applied Mathematics and Decision Sciences (Search for Journal in Brave)

Full work available at URL https://eudml.org/doc/117104

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

Review text

Summary: The aim of this paper is to formulate the mathematical relationship between firms potential ability and their applied efforts to attract the body of unattached customers. A method is devised in this paper by which management techniques imposed by a particular firm can evaluate its market share. This paper demonstrates the relationship between the applied marketing effort of management and the potential ability of the firm in determining its market share. This paper also investigates the effect of a number of simultaneous marketing impulses on the movement of the body of unattached customers and hence on the size of the market share.

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