Mathematical formulation of relationship between applied marketing effort and potential ability of determining market share

DOI10.1155/2008/825156zbMath1177.90235WikidataQ58643923 ScholiaQ58643923MaRDI QIDQ952704

Mokhtar M. Metwally

Publication date: 13 November 2008

Published in: Journal of Applied Mathematics and Decision Sciences (Search for Journal in Brave)

Full work available at URL: https://eudml.org/doc/117104

Mathematics Subject Classification ID

90B50: Management decision making, including multiple objectives

90B60: Marketing, advertising