A systematic procedure to evaluate an automobile manufacturer-distributor partnership
From MaRDI portal
Publication:976381
DOI10.1016/j.ejor.2010.01.036zbMath1188.90151OpenAlexW1977879810MaRDI QIDQ976381
Publication date: 11 June 2010
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2010.01.036
marketingpartnershipanalytic hierarchy process (AHP)analytic network process (ANP)interpretive structure modeling (ISM)
Management decision making, including multiple objectives (90B50) Case-oriented studies in operations research (90B90)
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