Optimal advertising control policy for a new product in segmented market

DOI10.1007/s12597-009-0014-1zbMath1189.90082MaRDI QIDQ980534

P. C. Jha, Kuldeep Chaudhary, P. K. Kapur

Publication date: 29 June 2010

Published in: Opsearch (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s12597-009-0014-1

zbMATH Keywords

maximum principle; segmentation; advertising effectiveness

Mathematics Subject Classification ID

91B42: Consumer behavior, demand theory

49K15: Optimality conditions for problems involving ordinary differential equations

90B60: Marketing, advertising