RGremlinsConjoint
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Software:119145
CRANRGremlinsConjointMaRDI QIDQ119145FDOQ119145
Estimate the "Gremlins in the Data" Model for Conjoint Studies
John Howell, Peter Ebbes, John Leichty
Last update: 8 September 2023
Copyright license: MIT license, File License
Software version identifier: 0.9.0, 0.9.1
The tools and utilities to estimate the model described in "Gremlin's in the Data: Identifying the Information Content of Research Subjects" (Howell et al. (2021) <doi:10.1177/0022243720965930>) using conjoint analysis data such as that collected in Sawtooth Software's 'Lighthouse' or 'Discover' products. Additional utilities are included for formatting the input data.
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