rfm

Recency, Frequency and Monetary Value Analysis

Last update: 26 February 2024

Copyright license: MIT license, File License

Software version identifier: 0.2.2, 0.1.0, 0.2.0, 0.2.1, 0.3.0

Description

Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>.

Cites work

RFM Analysis

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