Some results on the target set selection problem

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Abstract: In this paper we consider a fundamental problem in the area of viral marketing, called T{scriptsize ARGET} S{scriptsize ET} S{scriptsize ELECTION} problem. We study the problem when the underlying graph is a block-cactus graph, a chordal graph or a Hamming graph. We show that if G is a block-cactus graph, then the T{scriptsize ARGET} S{scriptsize ET} S{scriptsize ELECTION} problem can be solved in linear time, which generalizes Chen's result cite{chen2009} for trees, and the time complexity is much better than the algorithm in cite{treewidth} (for bounded treewidth graphs) when restricted to block-cactus graphs. We show that if the underlying graph G is a chordal graph with thresholds heta(v)leq2 for each vertex v in G, then the problem can be solved in linear time. For a Hamming graph G having thresholds heta(v)=2 for each vertex v of G, we precisely determine an optimal target set S for (G,heta). These results partially answer an open problem raised by Dreyer and Roberts cite{Dreyer2009}.




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