A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees
type: Item
instance of: scholarly article
published in: European Journal of Operational Research
volume: 269
issue: 2
page(s): 760-772
publication date: 2018-09-01T00:00:00Z
publication date: 2018-05-22T00:00:00Z
author: Arno De Caigny
author: Kristof Coussement
author: Koen W. De Bock
author: Arno de Caigny
title: A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees
zbMATH Open document ID: 1388.90061
Mathematics Subject Classification ID: 90B60
zbMATH DE Number: 6870787
zbMATH Keywords: OR in marketing
zbMATH Keywords: hybrid algorithm
zbMATH Keywords: customer churn prediction
zbMATH Keywords: logit leaf model
zbMATH Keywords: predictive analytics
describes a project that uses: WEKA
describes a project that uses: ISLR
describes a project that uses: LLM
MaRDI profile type: MaRDI publication profile
full work available at URL: j.ejor.2018.02.009
OpenAlex ID: W2792328488
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DOI: 10.1016/J.EJOR.2018.02.009
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description: scientific article; zbMATH DE number 6870787