The impact of sales promotions on store performance: a structural vector autoregressive approach
type: Item
instance of: scholarly article
title: The impact of sales promotions on store performance: a structural vector autoregressive approach
zbMATH Open document ID: 1084.62123
author: Marzia Freo
published in: Statistical Methods and Applications
publication date: 2006-03-28T00:00:00Z
Mathematics Subject Classification ID: 62P99
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 62M10
zbMATH DE Number: 5015848
zbMATH Keywords: promotional effectiveness
zbMATH Keywords: retail promotions
zbMATH Keywords: structural VAR
zbMATH Keywords: short and long-term effects
MaRDI profile type: MaRDI publication profile
full work available at URL: s10260-005-0114-x
OpenAlex ID: W2069794429
DOI: 10.1007/S10260-005-0114-X
description: scientific article; zbMATH DE number 5015848