Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers (Q1681146)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers |
scientific article |
Statements
Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers (English)
0 references
23 November 2017
0 references
supply chain management
0 references
dual channel
0 references
durable goods
0 references
manufacturer
0 references
reseller
0 references
0 references
0 references
0 references
