Diffusion of New Products with Heterogeneous Consumers (Q6199241)

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scientific article; zbMATH DE number 7808938
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Diffusion of New Products with Heterogeneous Consumers
scientific article; zbMATH DE number 7808938

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    Diffusion of New Products with Heterogeneous Consumers (English)
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    23 February 2024
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    marketing
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    Bass model
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    heterogeneity
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    agent-based model
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    stochastic models
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    discrete models
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    diffusion in networks
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    analyses
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