The implementation challenge of pricing decision support systems for retail managers

DOI10.1002/ASMB.572MaRDI QIDQ3439777zbMATH OpenOpenAlexFDO

Authors Alan L. Montgomery

Publication date 29 May 2007

Published in Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/asmb.572

zbMATH Keywords

decision support systemmarketingprice optimizationretailingscanner data

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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Cited in

(2)

• A retail store SKU promotions optimization model for category multi-period profit maximization
• Application support to product variety management

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