A linear programming approach for determining optimal advertising policy (Q3379072): Difference between revisions
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| Property / author: Michael Kwok-Po Ng / rank | |||
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| Property / author: Shu-Qin Zhang / rank | |||
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| Property / author: Shu-Qin Zhang / rank | |||
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Latest revision as of 22:16, 19 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A linear programming approach for determining optimal advertising policy |
scientific article |
Statements
A linear programming approach for determining optimal advertising policy (English)
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6 April 2006
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advertising model
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advertising wear out phenomenon
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pulsation advertising policy
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linear programming
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