A linear programming approach for determining optimal advertising policy
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Publication:3379072
DOI10.1093/imaman/dpi039zbMath1086.90033MaRDI QIDQ3379072
Wai-Ki Ching, Wai-On Yuen, Michael Kwok-Po Ng, Shu-Qin Zhang
Publication date: 6 April 2006
Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1093/imaman/dpi039
linear programming; advertising model; advertising wear out phenomenon; pulsation advertising policy
90C08: Special problems of linear programming (transportation, multi-index, data envelopment analysis, etc.)
90B60: Marketing, advertising
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