An approach to planning an advertising campaign of goods and services
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Publication:5949146
DOI10.1016/S0898-1221(01)00215-2zbMath0986.90009MaRDI QIDQ5949146
Publication date: 14 November 2001
Published in: Computers \& Mathematics with Applications (Search for Journal in Brave)
expectation; advertising compaign; consumers' behaviour; nonlinear progrmming; probability of an event
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