Optimal media planning for multi-products in segmented market

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Publication:716071

DOI10.1016/j.amc.2010.12.111zbMath1209.90210OpenAlexW2086298509MaRDI QIDQ716071

Anshu Gupta, P. C. Jha, Remica Aggarwal

Publication date: 19 April 2011

Published in: Applied Mathematics and Computation (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.amc.2010.12.111




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