Optimal media planning for multi-products in segmented market
From MaRDI portal
Publication:716071
DOI10.1016/j.amc.2010.12.111zbMath1209.90210MaRDI QIDQ716071
Remica Aggarwal, P. C. Jha, Anshu Gupta
Publication date: 19 April 2011
Published in: Applied Mathematics and Computation (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.amc.2010.12.111
90C29: Multi-objective and goal programming
90B90: Case-oriented studies in operations research
90B60: Marketing, advertising
Cites Work
- A chance constraints goal programming model for the advertising planning problem
- Dynamic promotional budgeting and media allocation
- Optimization of planning an advertising campaign of goods and services.
- A mathematical programming study of advertising allocation problem.
- An MCDM model for media selection in the dual consumer/industrial market
- Scheduling advertisements on a web page to maximize revenue
- Information resource planning for a health-care system using an AHP-based goal programming method
- A linear programming approach for determining optimal advertising policy
- Optimal advertising pulsation policies: a dynamic programming approach
- An approach to planning an advertising campaign of goods and services